Developing an effective marketing strategy for your business is the most important first step in bringing in new customers, increasing sales, and increasing profits. The truth is that most businesses don’t have a marketing strategy because they don’t know what a marketing strategy is. In this article, you will discover the best steps to build
You might not have realised it, but psychology plays an important role in marketing. As the scientific study of the human mind and behavior, psychology offers key learnings on how to differentiate your marketing campaigns to make these resonate and engage your target audience. In this article, we delve into this further, taking a look
Product market fit (PMF) is the holy grail for startups. It’s what every startup founder dreams of: a product that is so good, so useful, and desirable that it becomes an integral part of the daily lives of its users. A product so good that millions of users pay for the privilege of using it.
Personal branding has become an important tool for all professions right across the business world. Whether you’re a freelancer, entrepreneur, or employee, brand building is something that you should be thinking about. Having a strong personal brand will help you to stand out from the crowd. It can help you negotiate a better salary, find
As I sat down to write this, I googled how much Netflix is worth: approximately $300 billion – which is more zeroes than my head can handle! Netflix also has roughly 209 million paid users on the platform (myself included). While these numbers are incredible, what’s more interesting is the fact that most of these users stick
We’ve been running live-cohort and on-demand programs at Growth U now for over a year now. Prior to that, I was both an operator of numerous startups, as well as a mentor who conducted hundreds of 1:1 sessions with founders digging into their pain points around startup growth. What’s great about 1:1 sessions is you’re
Running growth experiments isn’t rocket science. However, many founders and startups overlook the importance of structuring their experiments and tests and get too excited by the test itself. When you are testing something within your business, learning is paramount. Everything you can learn will further guide your business towards success. When you have qualified a
For most of us, there are few things more challenging than raising money for your startup. It’s a seemingly never-ending game of cat and mouse. It seems you’re either trying to chase down investors to get them to notice you and to engage with you, or they are beating down your doors – termsheets in
Another set of iOS updates have sent marketers scurrying once again with Apple officially announcing the end to email open rates. With most of us barely over the incredibly strong opt out that iOS 14.5 has brought with IDFA, WWDC 2021 brought the latest raft of Apple announcements. WWDC 2021 included their usual software updates,
Updated 6/9/21 For the past year or so those of us working in the marketing industry have been hearing reports of big sweeping changes that would happen to the advertising ecosystem as a result of Apple making changes to what they allow and don’t allow advertisers to do on iOS devices. Know as IDFA, the
