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StackIQ

Social awareness, audience identification, data collection & analytics

The Challenge

StackIQ develops and markets a purpose-built, complete server automation platform for clustered, scale-out IT infrastructure. They sought help to expand outreach, promote company offerings and audience discovery.

The Solution

Velocity Growth initiated a technical and data discovery of their current process. Provided a wide-scale data enrichment plan that listed customers, potential customers, leads and influencers while integrating into existing StackIQ measurements and contacts tools (Google Analytics, Hubspot, Salesforce, and Site forms). Developed a marketing outreach campaign that included trackable content for sub-segment lists, custom mobile UI all with analytics, tracking methodologies and validations.

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