StackIQ develops and markets a purpose-built, complete server automation platform for clustered, scale-out IT infrastructure. They sought help to expand outreach, promote company offerings and audience discovery.
Velocity Growth initiated a technical and data discovery of their current process. Provided a wide-scale data enrichment plan that listed customers, potential customers, leads and influencers while integrating into existing StackIQ measurements and contacts tools (Google Analytics, Hubspot, Salesforce, and Site forms). Developed a marketing outreach campaign that included trackable content for sub-segment lists, custom mobile UI all with analytics, tracking methodologies and validations.